Released on: June 18, 2008, 6:03 pm

Press Release Author: The Art Institute of California - Orange County

Industry: Education

Press Release Summary: Fox awarded two students with $500 scholarships in an
industrial design competition

Press Release Body: On Wednesday, June 11, two Art Institute of California - Orange
County industrial design students were each awarded a $500 scholarship for their
winning entries in the Fox Head, Inc. design contest. This competition was
established specifically for Art Institute industrial design students and entrants
were required to design a new racing helmet or eyewear that accurately reflected the
Fox brand.

"This competition was a chance for Fox to get involved with the local design
community," said David Durham, senior designer at Fox. "It's important to get to
know the people that will be joining the workforce."

The Art Institute always strives to bring real world experience into the classroom
by partnering with companies in the industry that students are studying.

"Bringing real world experience into the classroom is as important for the companies
we work with as it is for the students," said industrial design instructor Rob
Westerkamp. "Companies can always use a fresh perspective, and they need to know
what college students see as the future."

The Fox scholarship competition was incorporated into the students' industrial
design class curriculum. Fox designers worked with the students throughout the
quarter to explain the brand, the market and the Fox audience. Students were able to
receive feedback from the experts before presenting their final projects for
consideration in the competition.

"It was interesting to see the ideas that came from people who were unfamiliar with
our industry," Durham said. "The students were challenged to work out of their
comfort zones but that was an important part of the learning experience."

James Demetra was the first place winner for the helmet design competition and
Michael Popp was the first place winner in the eyewear design competition. Second
place winners in each category, Carolina Castaneda (helmet design) and Thom Nguyen
(eyewear design), were also recognized with $200 gift cards for Fox merchandise.

"The two first place winners were the ones that came up with innovative solutions
that our customers would want," Durham said. "We are always looking for ways to
advance our products and both students had excellent ideas on how we could continue
to meet our customers' expectations."

The entries were judged on the following four criteria: uniqueness of the design
(innovation), the outward appearance (aesthetics), research and level of brand
awareness that went into the design (process) and how the design would benefit the
user.

"We really enjoyed working with the students and feeling like we could give
something back to the community," Durham said. "We were all students once and we
remember how important these types of experiences were to us."

For more information about the industrial design program at The Art Institute of
California - Orange County, go to artinstitutes.edu/orangecounty or call
714.830.0200.

The Art Institute of California - Orange County is a design, media, fashion and
culinary arts school providing bachelor's and associate's degree programs in
Advertising, Baking & Pastry, Culinary Arts, Culinary Management, Digital
Photography, Fashion Design, Fashion Marketing & Management, Game Art & Design,
Graphic Design, Industrial Design, Interior Design, Media Arts & Animation, Visual
Effects & Motion Graphics, Visual & Game Programming and Web Design & Interactive
Media. Located in the heart of Orange County's South Coast Metro region, The Art
Institute is ideally situated in close proximity to Orange County's thriving
business community, cultural attractions, shopping, entertainment and its famous
beaches. The school is one of The Art Institutes (www.artinstitutes.edu), a system
of over 40 education institutions located throughout North America, providing an
important source of design, media arts, fashion and culinary arts professionals.

Fox Head, Inc.
For three decades, Fox Head, Inc. has been a global leader in the Action Sports
industry producing dynamic designs. The Fox Head logo is recognized as a brand
synonymous with quality and innovation. While remaining true to motocross roots, Fox
is committed to original and innovative styles in performance apparel, men's and
women's sportswear, footwear, eyewear and accessories. Fox is a Design House that
values irreverence, invention, quality and sets high standards that show through in
every product we make. For more on Fox, please visit www.foxhead.com.

Web Site: http://www.artinstitutes.edu/orangecounty

Contact Details: Veronica Orozco
3601 W. Sunflower Avenue
Santa Ana, CA 92704
714.830.0221
Fax 714.556.8937
vorozco@aii.edu